Open for applications

HerBusiness - Creating Facebook Ads that Convert - 2018

How to Lead a Quest

HerBusiness supports the ASF initiative to enhance the management and accountability of not-for-profit organisations by offering up to 10 scholarship places for their Creating Facebook Ads that Convert on-demand masterclass in 2018.

Program Overview

Not all ads are created equal. If you’ve been on Facebook, you’ve seen some ads that have really spoken to you, and some ads that were just awful, forgettable, or boring.

In this MasterClass, Loren Bartley, the CEO of social media business strategies consulting agency Impactiv8, shares her expert advice on creating Facebook ads that attract and convert your ideal clients, donors and supporters.

Watch this MasterClass to learn more about:

  • Why Facebook ads are such a powerful tool for your organisation
  • Creating audiences to run your ads to - how to do it, advice for targeting specific groups and different types of audiences, and how to engage them and more
  • Using ad sets and sweat testing
  • Making an ad strategy that will gain more leads and sales
  • Different ways to advertise on Facebook
  • Optimising your ads for conversion
  • Optimisation for mobile
  • Tips for setting your budget - what are you paying for? And is your dollar going as far as it could be?
  • Controlling your ad placement
  • Tips for making compelling, effective image and video ads
  • Making sure your offer is compelling
  • Split testing - what it is, and why it’s so useful for marketers
  • Measuring your return on investment
  • Creating an effective marketing funnel
  • Using safeguards to manage your ads on autopilot



Scholarships are open to Australian citizens and permanent residents who currently work (in a paid or voluntary role) for a charitable not-for-profit organisation in Australia. Both women and men are welcome to apply for the HerBusiness scholarships.

Applicants should also ensure they fulfill ASF's general eligibility criteria available on our FAQs page.


Scholarship Inclusions:

There are multiple 100% scholarship places available which cover all course fees. Scholarship recipients will be given 30 days to access the online Creating Facebook Ads that Convert training session by HerBusiness, which will provide the opportunity to:

  • Listen in at a time, place and pace most convenient to you,
  • Share the course learnings with your colleagues

On-Demand Program Format:

  • 1x 60-minute webinar recording
  • Resource materials, handouts and links to useful sites and tools
  • Access the recording time and time again within the 30 day period


More Information:

For more information about the course, please click here. For course queries, please contact HerBusiness.

Have questions? Check our FAQs page for answers to the most common questions. Or if you need assistance with the application process, please contact the team at ASF.


Application Process:


To apply, simply complete an online ASF application form by clicking on 'APPLY NOW'. Please note, applicants are not required to submit an endorsement letter for this particular scholarship.

Need help completing your online application? Download instructions for Creating a Profile Page and Making an Application.

DEADLINE EXTENDED: Applications for the HerBusiness' Creating Facebook Ads that Convert webinar will close Wednesday 21st November, 2018 at 5pm AEDT.




About HerBusiness

HerBusiness, formerly the Australian Businesswomen’s Network, is an online membership community designed to teach women the skills to start, manage and grow their business. A recognised leader in online mentoring and training, HerBusiness joins a prestigious list of educators and training providers (including universities and colleges) to help not-for-profits increase their capacity through strengthened business skills.

“Running a small not-for-profit requires some of the same skills and expertise as any small business, for example, negotiations, marketing, financial skills and even working with social media are essential skills when trying to produce results."

~ CEO and Community Director, Suzi Dafnis

Selection Criteria
Scholarships are awarded jointly by ASF and HerBusiness to applicants who are Australian citizens or permanent residents employed by a charitable not-for-profit organisation and whose completion of the program would, in ASF's view, benefit their employing NFP organisation.
Closing Date : 21/11/2018
Search Tags
Subject Area : Project Management Leadership Leadership & Management Mentoring & Coaching Personal Development
Course Type : Short Course Online
Location : ACT NT SA QLD NSW VIC TAS WA Online