Scholar Profile - Noe Munoz PDF Print E-mail
Noe Munoz


Social Media and Marketing Officer at Early Childhood Australia

Awarded a scholarship for University of Melbourne's Internet Marketing and Social Media course, May 2013

What sort of work does your organisation do?

Early Childhood Australia (ECA) is the peak early childhood advocacy organisation, acting in the interests of young children, their families and those in the early childhood field. ECA works with the public sector, opposition parties, Government departments, various peak organisations, the early childhood sector and the community to secure the best range of options and outcomes for young children as they grow and develop.

Our Vision statement: 'Every young child is thriving and learning'.

Describe a typical day's work.

There is a lot of diversity at ECA's National Office and, given my role, I am able to learn from and interact with our customers, the early childhood sector and all teams within the organisation—publications, marketing, communications, advocacy, projects, IT and management. Some of my activities are:

  • Create and schedule the publishing of content for various social media sites maintaining brand consistency
  • Copywriting for social media sites
  • Adapt strategic communication styles to reflect our vision
  • Answer customer queries, including answering telephone enquiries, monitoring the project email inbox and liaison with project consultants
  • Report on progress and insights of social media deliverables as per the project plan.
  • Investigate new ways to promote the organisation and its resources as directed, including surveys
  • Perform technical and content updates to the online Forum, website, and social media platforms.
  • Research and implement emerging technologies, tools and strategies to increase reach and engagement

What were some of the key learnings from the Internet Marketing and Social Media course?

The course helped me in understanding better the current trends and happenings of the electronic business world and to learn best practices of this industry. It also allowed me to connect with people from other organisations and learn from their experience and expertise in different areas of the not-for-profit sector. Most importantly, the course gave me new and fresh ideas to implement in my role as a Social Media and Marketing Officer that would support my organisation’s strategic direction and would help it more easily meet its goals.

How has it impacted / changed / benefited your role and your organisation as a whole?

By implementing the knowledge and ideas I got from undertaking this course, my organisation was able to engage more with its target audience and to increase its membership base.

This increased engagement and support from the sector and the community will help ECA ensure future funding and support from the Government and other organisations. With this, ECA will be able to maintain and create programs, resources and information that would help improve the quality of the early childhood education and care services across the country.

Hence, providing access to quality early childhood experiences is the key to giving Australian children the best possible start in life.

How did you come to be working in the not-for-profit sector?

By chance… I started working with ECA only part-time while I was studying a Diploma of Business and I absolutely enjoyed having a job with a purpose—a job that would impact so positively our community. I came to realise that having a career with meaning is more important (and motivational!) than having a job simply for the money.

What do you feel is most needed to sustain and build the impact of the not-for-profit sector?

Just like what we all try to do around social media—just spread the word!

Within the not-for-profit sector the key is to make real changes in our society; we simply need to communicate it effectively and educate as many people as possible. A social conscience can be developed by having a powerful message and the right communication channels.

It may sound trite but the best way to narrow it down is ‘education, education and education’... for the NFP sector and for our society.

What is something interesting / unique / unusual about you?

I have a funny English accent because I’m from Mexico and my first language is Spanish.

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"The key is to make real changes in our society; we simply need to communicate it effectively and educate as many people as possible."


Born and bred in Mexico City, Noe graduated in 2007 as a Telecommunications Engineer. Later, in 2012-2013, he studied Management and Marketing in Canberra, Australia. He now works as the Social Media and Marketing Officer at Early Childhood Australia.

In 2013, ASF awarded Noe a 100% scholarship to attend University of Melbourne’s Internet Marketing and Social Media course, which equips students with the tools to maximise their organisation’s success in the digital channel.


Annual revenue / size:

Medium - $250,000 - $5m pa

Segment of NFP sector:

Education & Research

Operating in: